The paper " Data-Driven, Data-Informed, Data-Augmented: How Ubisoft's Ghost Recon Wildlands Live Unit Uses Data for Continuous Product Innovation"; co-authored by K. Werder, S. Seidel, J. Recker, N. Berente, J. Kundert-Gibbs, N. Abboud, Y. Benzeghadi, was accepted by California Management Review. You can access a pre-print here.